Dedup Module

The Dedup Module is used to highlight certain or suspected duplicate records (names or companies), in the marketing database and to eliminate or merge them.

Experience has taught Sysman that most databases have an extremely large number of duplicates that cannot be identified by an analysis based on identical records. The Dedup Module optimizes your database through algorithms that calculate the similarity and not equality between two records present in the database, as the similarity percentage above which two prospects are to be handled as suspects (or directly as duplicates) can be set a priori (between 55% and 100%).

Through the subsequent suspect handling function, you can check the records highlighted by the program and, through the full view of the relevant data, determine which records are to be kept and which are to be eliminated, signalling which prospects are no longer to be considered similar in a future deduplication process. This module will make sure that you don’t lose important data due to presumed but not ascertained duplicates.