The liberalization of the energy and service markets poses new challenges for the marketing departments of companies operating in the utilities sector. The direct marketing methods and tools are increasingly frequently used to propose new tariff profiles and framework contracts to customers and prospects – both families and companies.

Would you like to automate your direct marketing campaigns simply and inexpensively? Would you like to increase the number of new customers and the loyalty of customers acquired previously, through a higher redemption rate of marketing initiatives?

Do you know which competitors are threatening your market and how?

Today, the marketing and sales managers of companies operating in the utilities sector are expected to contribute significantly to the stabilization of proceeds in time and the acquisition of new customers.

To accept these challenges, the marketing department must have systems and tools capable of handling all communications and relations with customers and prospects and, in particular, tools for:

• Guaranteeing the quality of the information about customers and prospects;
• Handling direct marketing campaigns;
• Handling inbound and outbound contacts with customers and prospects;
• Providing remote support to the sales network across the country;
• Conducting detailed data analyses on customers and prospects.