How satisfied are you with your customers’ loyalty and repurchase rate?

Have you adopted and do you use customer loyalty schemes to their full potential?

Do you know which competitors are threatening your market and how?

Would you like to optimize your transport capacity, by elaborating a customized offer for your customers and prospects?

Today, the marketing managers of passenger transport companies are expected to contribute significantly to the generation of new business so as both to acquire new customers and to increase the loyalty of those acquired previously by developing them to their full potential, all year round.

To accept these challenges, the marketing department must have systems and tools capable of handling all communications and relations with customers and prospects and, in particular, tools for:

• Guaranteeing the quality of the information about customers and prospects;
• Handling opportunity generating campaigns;
• Handling inbound and outbound contacts with customers and prospects;
• Providing remote support to the travel agency and ticket office network;
• Conducting marketing and sales data analyses.