IT, High-Tech, Electronics Companies
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Are you satisfied with the productivity of your sales network across the country? And the business generated by your end customers? Do you communicate directly and effectively with your customers? Do you know which competitors threaten your market and how? Do you want to optimize your marketing costs, by increasing your mean sales per customer? Today, the marketing and sales managers of technological companies are expected to contribute significantly to the generation of incremental business by their direct and indirect sale network. The aim is to sell more and better by acquiring new customers and increasing the loyalty of those acquired previously by developing them to their full potential. To accept these challenges, the marketing department must have systems and tools capable of handling all communications and relations with customers and prospects and, in particular, tools for:
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