Are you satisfied with the productivity of your sales network across the country? And the business generated by your end customers?

How satisfied are you with the your customers’ loyalty and repurchase rate? Have you adopted and do you use customer loyalty schemes to their full potential?

Do you communicate directly and effectively with your customers? Do you want to optimize marketing costs, by elaborating a customized offer for your customers and prospects and increasing your mean sales per customer?

Today, the marketing and sales managers of companies operating in the service sector are expected to contribute significantly to the generation of incremental business by the direct and indirect sales network. The aim is to sell more and better, both by acquiring new customers, and increasing the loyalty of those acquired previously by developing them to their full potential, all year round.

To accept these challenges, the marketing department must have systems and tools capable of handling all communications and relations with customers and prospects and, in particular, tools for:

• Guaranteeing the quality of the information about customers and prospects;
• Handling marketing and sales campaigns;
• Handling inbound and outbound contacts with customers, prospects and agencies;
• Providing remote support and activity planning for the sales network (of travel agencies, tourist bureaus, etc.);