The information originally present in the marketing database is combined with the information available on social networking web sites (linkedin and face book) and database sites (white pages, yellow pages and google map), considerably broadening the market penetration capability as a result of a better knowledge of the customer or prospect.

The web data search function considerably increases the data that may be used by the sales network and anyone involved in related processes, and to direct the activities more efficiently in order to increase the business generated significantly.