The Mobile CRM functions enable the sales networks to gain access to the marketing database at any time, using their mobile phones, to view or enter information about the customer/prospect visited or still to be visited.

The tool is used to update the quality data present in the marketing database in real time, allowing parallel marketing processes (the sending of eMails, telemarketing activities, etc.) to be executed immediately and, at the same time, allowing marketing managers to measure the redemption rate of the campaigns and the results of any appointments fixed.